I think it's plainly just sketchy when someone is doing good things but making it extremely publicly open and obvious to anyone that it's happening. There's an argument to be made around publicity = ads = more funding for similar stuff but it still feels a little icky. Not to say his contributions are negligible of course
Dude has "I have a basement of unspeakable horrors" kinda vibes. He looks dead behind his eyes, like truly soulless. We are 100% finding out some nonsense sometime in the near future.