It's not just consumers, a large proportion of the CNC machine industry still runs it's machine operating system on windows XP for what they claim to be "reliability". But I call bullshit, they just don't want to spend more money on software development.
Most people actually don't even know you can change what OS came with the computer. They think Windows is part of the computer. So they happily accept the idea that Windows 11 needs a new computer. They will probably use windows 10 wayyyyyy past EOL until the hardware itself fails, and/or just buy a new computer with windows 11. Most don't know Linux exists or that they can install it. They think they need a "linux computer". And then searching "download linux" on google or going "linux.com" (like I've seen many people do) doesn't help people very much to be honest...