Furthermore, one organization that had ads placed on this content claimed that it wasn't an X advertiser at all. In a statement provided to CNN, University of Maryland’s associate athletic director told the outlet that Maryland Football hasn't run a paid ad campaign on X since 2021.
Interesting snippet. It would be very interesting to know how and why that happened.
No idea. It is a kind of defamation but I think you'd struggle to prove it. You could, however, get shedloads of free publicity by banging on about it for clickbait.