I'm giving them a year until lifetime licenses start to mean nothing.

I learned my lesson about 'lifetime' updates with a Tom Tom GPS unit, from the late '90s, maybe early 2000s. After about 4 or 5 years I couldn't install the latest map updates, so I contacted CS. They said, "Oh yeah, lifetime means the time of the expected life of the unit, which is 4.5 years. We don't support that model anymore. Any other questions?"