TL;DR: $61 a year, more than half the cost of a "lifetime" Windows Home license.
After two years of extended updates, you've paid more than you would have for a license for Windows 11 Home. After 3 years, you're less than $20 away from having paid for Windows 11 Pro.
No one is buying because it requires certain hardware features that only recent computers have.
Even my 2019 laptop isn't eligible for the free upgrade without some hack to install.
Hmmm, I could have sworn this was also the consumer pricing, but going back over the last few articles, it looks like you're correct that they haven't specified the consumer pricing yet.