Millennials and Gen Z's trendy new splurge: groceries

Younger generations say they plan to spend more on groceries than travel, beauty, apparel, and fitness, according to a report from McKinsey.

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10 years ago: millenials order too much avocado toast at the brunch restaurant, of course they're poor

Now: gen Z make too much avocado toast at home, of course they're poor

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