I think the shareholders with enough shares to have influence are the ones who encourage this sort of behavior - if it's a long-term profit at the expense of short term, they aren't interested
Those people were paid for their efforts. Sure it might be disappointing for that effort to not see the light it day, but at the same time I'll bet many are relieved their name won't be attached to a poor product.
If I commission an artist to make me a painting, and I then decide to throw it in a storage bin (or the trash) rather than put it in a gallery - that's my decision. Neither the artist or the general public gets a say in it. Claiming otherwise (especially in case of the public) is pure entitlement.
If you commission the artist to make you a painting, with some portion of the price being a cut of the revenue generated by displaying the painting, you absolutely should not be permitted to just throw it in the trash.
There should be an inherent obligation to make a good faith effort to make the revenue you're required to share.