Just five years ago, a price-conscious auto shopper in the United States could choose from among a dozen new small cars selling for under $20,000.
At a time when Americans increasingly want pricey SUVs and trucks rather than small cars, the Mirage remains the lone new vehicle whose average sale price is under 20 grand — a figure that once marked a kind of unofficial threshold of affordability. With prices — new and used — having soared since the pandemic, $20,000 is no longer much of a starting point for a new car.
This current version of the Mirage, which reached U.S. dealerships a decade ago, sold for an average of $19,205 last month, according to data from Cox Automotive. (Though a few other new models have starting prices under $20,000, their actual purchase prices, with options and shipping, exceed that figure.)
Difference is that the number they're looking at is the average sales price. There is a big difference between starting price for a bare-bones option without fees and actual sales price across the model line.