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Why are SMS messages so expensive?

Is there any reason, beyond corporate greed, for SMS messages to cost so much?

If I get it right, an SMS message is just a short string of data, no different from a message we send in a messenger. If so, then what makes them so expensive? If we'd take Internet plans and consider how much data an SMS takes, we should pay tiny fraction of a cent for each message; why doesn't that happen?

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