The Vision Pro is a flop
The Vision Pro is a flop
The product’s failure should further dispel the myth of tech inevitability
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Wasn’t the poor sales data all debunked this week? Vision Pro is meant for developers and enthusiasts and not the masses as even Apple knows it is not ready for prime time. Not defending a corporation here, but this article seems like a hit piece and not actual news. Like clearly they hate the Vision Pro but clearly it was not meant for them. Articles like this have always happened, but I am noticing a lot more of them as of late.
Analysts said it would sell around 350,000 units, so that’s below expectations of what Apple expected by shipping 800,000 units.
A flop would have been <100,000.
Either way, I think that Apple expected this and they were preparing for an update on 2025 if things go really well, but it didn’t. Whatever units have in the oven, they will probably be used for a Vision Non-Pro.
Even then, they will have it rough. Current VR headsets are cheap enough and good enough. It feels like the iPhone came 2 years after Android came to the market.
That is the debunked news though as Apple can only make 500,000 this year as they are constrained by the displays that Sony is making for them.
Edit: here is one of the places I read the debunk. https://www.uploadvr.com/apple-vision-pro-production-cut-claims-debunked/