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Apple crushes creativity and its reputation in new iPad ad

www.theregister.com Apple crushes creativity and its reputation in new iPad ad

Someone in marketing may be getting fired for this

Apple crushes creativity and its reputation in new iPad ad

The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.

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