The first trailer felt like the sort of thing I could watch - I feel like I have an idea what the movie is about but don’t even know what their voices sound like.
The one you linked is the reason I go out of my way to avoid trailers for literally any media that I might actually like. It spoils enough (even if it isn’t all of it) that it really ruins the media for me.
I’d like to see a trailer that’s made entirely of outtakes (and I don’t mean where they bust out laughing while delivering their lines, more like ad lib, or scenes that got cut or whatever). It’d probably have to be for some sort of comedy, but like “this didn’t make it into the movie, you’ll have to watch it to see what did”. I feel that wouldn’t really spoil the movie, and would still give a decent idea of the thing..
I think they both exhibit the same approach: a sequence of slightly moving images (ie very short snippets) that convey no plot (and are likely completely jumbled relative to their in-movie occurrence) ... but instead show you the vibe, look and general subject matter of the film. Essentially an appetiser that isn't the main course at all but is perfectly matched.
Except that tag line ... "In space no one can hear you scream" ... is likely unmatched.
Oh yea! The hype going into the sequel trilogy was very real and a lot of that was the trailer game. I remember seeing this for the first time! It alone probably carried me into about halfway through RoS!
Oh man, I just watched the 2.5 minute trailer ... that shit still works! Had me nearly wanting to watch the sequels trilogy again. The promise/potential of that trilogy was soooo high. I'd only made the connection now, but in hindsight there's real Game of Thrones season 8 energy around the whole thing now. Like even with the Finn jedi fake out, it would have been so much more interesting if he were also a jedi of some sort rather than just "vaguely force sensitive" or whatever.
That actually reminds me of another trailer of a film by the same director of the one I linked. The tag line is “Killing is like smoking. Only the first time is hard”.