Why does it feel like we're at a point where every social media + other digital media are making shitty decisions and falling apart?
Why does it feel like we're at a point where every social media + other digital media are making shitty decisions and falling apart?
I mean there's Reddit ofc, as well as Twitter in its entirety, Discord is implementing some dumb updates, there are issues with Tumblr as well as everything to do with Meta, and I'm sure there are plenty more (and I haven't even touched other digital media, for example the Sims). Why is it all happening in the span of about a couple months?
Lets take the example of Reddit. Reddit could have kept its costs to the minimum and could have run the site with the ad revenue that came in. In fact they could have talked transparently about their opex and asked for a simple donation drive every now and then like Wikipedia. If need be, they could have removed silly GIF replies and other stuff and focused on text alone. However this would not let them become the next Facebook. That's what they wanted to be. At some point in their story was a choice to be forums 2.0 or get into a race to become a cash grab. Sadly they went for the latter.
Late stage capitalism You make a business and it goes well, you make some money everyone is happy.
But with time your profits will plateau or even decline. It's natural, but businesses don't understand that it is insane to expect a company to always turn crazy profits when the product does not evolve.
Companies like apple and Microsoft don't worry as much because they are constantly evolving with new product.
Companies like Twitter, Facebook, reddit, Netflix have hit a wall where there really isn't anywhere else to go so they start making shareholder centered decisions made by people who aren't even in touch with the user base of their product.
It's the money.
US Fed has raised interest rates, destroying money for the first time in decades in an effort to stop our inflation problem
The knock on effects is that banks literally have less money to lend to companies. Some companies are affected more than others by this environment. Tech was hit hard, extremely hard.
With hundreds of thousands of layoffs, tech industry is contracting. Silicon Valley bank literally evaporated in the span of 3 days. Twitter was losing money and had to sell out. StackOverflow is losing money and is currently selling out.
In this environment, Reddit is about to launch it's long awaited IPO, the time when the public is allowed to directly buy Reddit stock and invest into the company. That's what Initial Public Offering means. If Reddit does well, Reddit will pull in lots of money this year through this IPO.
The CEO of Reddit needs to prove Reddit is profitable, or if not profitable... Will eventually be profitable. Stockholders don't care about Reddit drama for the most part, but most are smart enough to read financial sheets. Reddit needs to show growing revenue, growing profits and cutting costs to attract money.
As such, all of what Reddit's CEO has done makes sense in the context of the IPO. He is betting that shareholders won't notice the drop of high quality content creators from Reddit, since that's not a financial number that's reported. He can IPO, raising millions, maybe even billions for himself. The golden parachute outta here when everything gets screwed up in a year or two and collapses.
I think today's investors are smarter though, and the bearish economy and high interest rates means more investors will pay attention to underlying issues.
$
Running out of VC dollars, now they gotta actually make a profit.
Many tech companies were overvalued for a long time. Everyone was happy to invest and pump money into those companies because "those platforms are going to be the future and I want to be part of it when they are starting to make a ton of money". It didn't matter that many of those companies were not profitable because they always promised to make up for that in the future.
This classic idea is starting to break down a bit. Many Tech companies have become profitable in the meantime, but many of them also have various troubles like moderation.
So why are so many media companies making "shitty decisions"? Well, because from a business perspective, they aren't necessarily "shitty decisions", they are kinda smart decisions. Reddit makes money by gathering data and by showing ads. They cannot show ads on apps they don't control. So they have to handle a lot of traffic for which they get nothing back. That's why they are trying to push as many people to use their app as possible. They know that the hardcore oldschool community won't like that, but they are probably pretty sure that enough will switch to the app to make it worthwhile for them.
Meta is fighting to stay relevant as well. Facebook was the foundation of social media for a long time, but in the digital space, this can change very quickly, so they constantly have to try new things.
And if we look at games like the Sims, the game who really escalated the whole DLC thing, it's a similar story. From a consumer perspective, what they are doing is bad. From a business perspective, it's smart. And that's what it ultimately comes down to.
Companies' main goal isn't to satisfy their customers, it's making money. If fucking over customers makes them more money, they do it in a heartbeat.
only now? to me most social media platforms were shitty to begin with, or had become shitty long before.
I feel this is a matter of perspective. The average Joe whose concept of "social media" is Facebook probably has never noticed anything getting any worse. The mainstream users who just want to see funny pics and couldn't care less about 3rd party clients might actually be quicker to side with Reddit than with the protesters.
Twitter has never been attractive to me. Even back when its API was public (ancient history). Not only is their feed noisy and of poor quality, constantly swayed by "trending" stuff I don't care about, it also has always had you depend on a privative and closed source walled guarden. Things were much more open before twitter, when people used blogs to post their stuff instead.
Reddit might have been a bit more open once.. but it stopped being so long ago, this is not a change in behavior. Maybe this is an unpopular thing to say, but I'm actually glad this is happening. I think the API fiasco might be an overall good thing if it helps people get away from Reddit, and if so I hope Reddit does not backtrack.
Start making alternatives, open source alternatives.
Related question: why does it feel like hollywood is intent on completely destroying all of our beloved franchises? It's not like the place isn't overflowing with incredibly talented artists, writers, actors, producers, etc. I just don't understand why it's so hard for them to make something that isn't garbage.
I think also we've become so dependent that they can just do whatever the fuck they want.
I've lived in a bunch of countries and FB messenger is the only way for me to keep in touch. FB can do whatever they want to me because I'm never going to persuade a bunch of people to all move to signal or something.
Reddit has communities that simply don't exist on any other platform.
They have the critical mass.
I feel as though the user base is a large part of the problem. I might be wrong but the accessibility of social media that have apps is a lot easier for the younger population who these days are flooding social media. I don't think a lot of people use forums or currently Testflight apps such as Memmy (for Lemmy). The iPhone is the phone for influencers and if Lemmy officially releases an iPhone app the same problems may happen.
The VC money is drying up and they're demanding a return on investment as the world's economy struggles on at the moment.
Capitalism slowly shits up everything. Even the things it helps create.
I mean this in the most general way possible. Not just platforms. Even if reddit was profitable it would still continue. It's just part of the cycle of seeking not just profits but ever rising profits.
It's just more obvious lately on digital platforms because it has been kind of compressed into smaller amounts of time.
That which is free must find a way to cost.
That that makes money must find a way to make more.
And slowly but surely its takes on a fine shine. A glean seen from a distance. But when you get close you realize. "oh, its fucking shit all over it."
A lot of these companies have never been profitable and have been running on VC money on speculation alone until they reach critical mass and can turn on the monetization streams.
What were the bad decisions discord is making? Im out of the loop
Because easy money from a decade of low interest rates is disappearing.
Because of capitalism, no seriously these decisions are based on money and growth. But both of these things are relatively finite. You can't keep have exponential growth year after year. Eventually you will plateau but there isnt a mechanism in capitalism to accept that. So companies start forcing monetary gain.
I think the free money train in leaving the station and everyone is scrambling to be profitable. But that's just an assumption based on twitch and Reddit right now.
Cory Doctorow has some very interesting blogposts on the topic. He call it enshittification. It's more or less the business model of plattform Capitalism.
Because you are the product, not the client. You are only catered to enough so that you may be coralled. You are basically cattle to these corporations.
As for why this is happening now:
- The economy is in a downswing right now so we are going to see cost cutting and belt tightening.
- Entrenched proprietary social media platforms are basically monopolies. You cannot choose to use an alternative because these are walled gardens and leaving means losing your ability to communicate with large groups of people. The larger and more entrenched these big firms get, coupled with lack of regulation means they can do whatever the fuck they want. You have no power and no choice (except for the Fediverse, a one-time pain to migrate to).
All these companies have done about as much growing as they can. I remember listening to the radio on my drive to work a year or two ago, and they were talking about how Facebook had done internal research and concluded that they had captured something like 95% of the possible user demographics, meaning that they were unlikely to be able to reach new customers because either you have Facebook and you use it, or you've already heard of it and you don't want it/don't use it anymore.
It was interesting, because Facebook/Meta, like Twitter, Reddit, Discord and Tumblr are all for-profit companies that exist to make money, and yet, the expectation of infinite growth from the market never ceases. There will never be a time when the company has grown "enough". Enter the short-term smash-and-grab strategies. The idea is that they know that their business model has peaked in terms of growth and profit and they now need to extract value from the company before the market catches up to that fact. Social media is inherently unprofitable. Nobody wants to actually pay for it, and they do not produce a product, so eventually once the ad revenue has reached critical mass, the users become the product and are essentially ransomed off. Reddit just tried to pass the buck onto the 3rd party app developers rather than the users, but since the API restrictions affects regular users as much as it does developers, it had the same effect.
Suffice to say, unless you are a member of a social media platform that is a non profit, this is going to keep happening. Even if you land on a site that prides themselves on being excellent stewards of their company and never prioritize profits and growth over stability and customer satisfaction, eventually they will be forced to make a decision - lose a lot of money or lose some customers. The answer, sadly, is all too obvious to them by now.
Capital only looks out for itself. Online communities are a product to be exploited in the eyes of investors. The purse strings are getting tighter with rising interest rates, and investments that relied on potential are suddenly less exciting when the price to service goes up. Profit is king at the end of the day. It sucks, but that's capitalism.
These companies are overvalued. Currently we're operating in supply side economics where the wealthy have all the money and companies do everything they can to attract those big investment dollars.
But the truth is social media companies (despite being household names) don't really make the revenue that warrants their high valuation by investors. Investors are starting to figure this out, and now they're desperately throwing shit at the wall to try to keep from losing those big supply side dollars.
Social media companies can break even and employ a lot of people while doing so. They could have a good user experience, and it would be all fine. But they wouldn't have sky rocketing share prices doing that. The leadership wouldn't get fat bonuses. So they implement all these crazy schemes so they can make projections about future revenue.
It doesn't matter if these schemes actually will make money or not. They just need to show X number of users multiplied by Y additional revenue per user and that's enough to attract investment. And it doesn't matter if it destroys the company either, the people at the top will get their bonuses.
Over-centralisation.
This kind of slow degredation of services is quite normal, however, this time around the wider use of these degrading platforms is hitting harder. Even 5 years ago, most communities had an IRC rather than a discord, and most ran a forum, or a community forum, with other info being on a wiki.
These days a lot of content that used to sit on a forum now sits on twitter, or on reddit. Discord is the new IRC, and so on. These separate services were a lot less convenient, but more resilient.
Odds are, we might see similar smaller communities pop up again as things get worse in the larger ones. Folks are pinched for cash at the moment, and so free services like neocities might see a boom as fandoms abandon larger sites (again).
As a phenomenon you'll see a lot of people call it "enshittification." The term seems to originate with Cory Doctorow who writes, "Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die."
The whole article on his blog is worth a read here: https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys. His Mastodon handle is @pluralistic if you'd like to follow his work there (woohoo federation!).
This is the consequence of the fed raising interest rates and companies finding it much harder to find money to pay salaries and operating costs. So companies have to actually seek profit or go bust and CEOs and board of directors are getting desperate and showing how little they understand what makes their products great.