I think the hype is warranted in terms of technological progress, it's just the way a lot of big corporations are using it is braindead and often anti-consumer.
It is technically doing exactly what it's supposed to do, but the people in charge at Google seem to have blatantly ignored one of the most important rules of programming: "garbage in, garbage out". They paid for shitpost-tier data, and now it's doing exactly what anyone with half a brain would expect it to do with that information.
It was crazy for me seeing cooler master (yes, the PC cooler company) release new "AI thermal paste". Its just regular-ass thermal paste with very average performance.
I will add that cooler master claims it's a translation error and a better translation would be "AI Suitable Thermal Paste" which is almost just as stupid.