I'm tired of the argument that the solution to fight tracking/ads/subscription/gafam is self hosting.
It's a solution for some nice people that have knowledge, time and money for.
But it's not a solution for everyone.
We need more small nice open source association and company that provide services for people that don't know the difference between a web search engine and a navigator or just a server and a client.
I think that initiatives like “les chatons” in France are amazing for that!!! ( https://www.chatons.org/en )
And just to be clear, I think that self-hosted services are a part of the solution. :)
Agreed. Most people online think having a personal website on their own domain is too much of a hassle, they won't have the knowledge or time to setup a homelab server.
We need more of the nice people you mention — with the tech knowhow and surplus of time — to maintain community services as alternatives to corporate platforms. I see a few co-op services around where member-owners pay a fee to have access to cloud storage and social platforms; that is one way to ensure the basic upkeep of such a community. I'm not sure how Chatons is financed but they certainly have a wide range of libre and private offerings!
I'm hoping my makerspace will be able to do something like that in the future. We'd need funding for a much bigger internet connection, at least three full time systems people paid market wages and benefits (three because they deserve to go on vacation while we maintain a reasonable level of reliability), and also space for a couple of server racks. Equipment itself is pretty cheap--tons of used servers on eBay are out there--but monthly costs are not.
It's a lot, but I think we could pull it off a few years from now if we can find the right funding sources. Hopefully can be self-funding in the long run with reasonable monthly fees.