Spotify has raised prices for the second time in a year, with no new benefits, after its CEO sparked outrage by claiming the cost of creating 'content' is 'close to zero'
Spotify has announced another price hike for its subscription plans in the United States.
This price increase comes shortly after Spotify CEO Daniel Ek sparked outrage among music fans and creators by claiming that the "cost of creating content is close to zero."
Many musicians and music fans condemned Ek's comments, arguing that music is not just "content" and that it is costly and time-consuming to create.
Despite the backlash, Spotify is increasing its standard Premium plan by $1 to $11.99, the Duo plan by $2 to $16.99, and the Family plan by $3 to $19.99 per month.
Spotify claims the price hikes are necessary to invest in and innovate its product features, but this reasoning is questioned given Ek's "content" cost comments.
Spotify is less vulnerable to customer churn compared to TV/movie streaming services, as users are less likely to switch music streaming providers due to the hassle of rebuilding playlists and losing personalized recommendations.
IIRC this means the family plan costs more than 3 individual plans did like 3 years ago. If not more than it saves you like $.50 in comparison. I would try and look it up but Google search has also turned to shit so I don’t feel like dealing with it.