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Op-eds, AKA a semi-random person's opinion. Bloggers, TikTokers, and Insta.... whatevers are just the next progression.
It's either that or a political hit piece that they can publish under the banner of "we didn't say it, the person who wrote it did." Op-ed is rarely used for journalism or thought pieces any more. It's all yellow journalism and clickbait wearing sheep's clothing.
Those do seem like topics relevant to the average internet user.