Apple Reportedly Suspends Work on Vision Pro 2

Everyone I’ve talked to that has used a Vision Pro has said it’s an incredible piece of magical technology, but it’s utterly useless.

It’s literally just Apple flexing.

Note that suspends != cancelled and it's just the "Pro", with a cheaper model allegedly in the works.

We'll see where a cheaper model lands in terms of price, but it's very clear now that $3500+ isn't really the price range where most people buy something out of curiosity. Because let's face it: the Vision (Pro) still lacks a "killer app" for the masses.

Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model

That seems very reasonable and like what they probably should’ve been doing all along.

Companies have been pushing VR so long now. I'll say that I think the tech is cool and the idea is cool, but I will literally never use them.

I can't wear them while working as I am in meetings 99% of the time.

I would not wear them in my free time, as I do not want to disassociate from my wife and cats.

Bro, just one more year. Let them come up with just another pair of goggles bro, trust me bro, one more year and we will be in VR future bro.

You mean they're doing what everyone said they should have done to begin with - release an affordable consumer product that will in turn attract more developers?

To do:

Cheaper headset

Actual controllers

Make it work with PCs

I watched a YouTuber telling something like:

"I cannot believe Apple's biggest premium VR tech wants to change the world... And they are advertising it with... Fucking spreadsheets"

I am paraphrasing ofc, but the meaning was that this could have been a pretty good toy for everyone, but they are trying to sell it as a work-buddy thingy, yeah seeing those spreadsheets focus was kinda dystopian (like in Ready Player One where they are caged doing work or something hah), watching movies in crazy sites yeah, that was what would have sell it more for me, and other ppl, if it wasn't crazily expensive.

Is this the virtual boy of Apple? A product that never really made no sense to anybody and was never really supported?

Why does this feel like another "voice assistant" that we're supposed to talk to all day?

If we worked from home, maaaayyybe voice control could be a thing once it's 100%? But Boss Man wants us back at work. Are we really going to be a open-office with everyone talking to their computer like some sort of crypto bro boiler room?

It's sorta like the "video phone" that everyone was dying to have for decades. We finally got it and everyone went "meh". A few grandparents use it to talk to their grandkids. Hell, most of the current generations don't even use phones anymore.

It's one more technology that's being pushed out before it's baked and will likely be only really useful in niche applications. Really fucking good for those niche applications, but just too expensive and awkward for anyone else.

I don't know why everyone is so negative. The gameplan seems pretty clear to me.

1. Make expensive fancy product. This is effectively a "devkit" that companies can use to start experimenting with AR software.
2. Make lower cost product. There are now a few decent apps available and early adopters will be willing to buy it to be one the leading edge.
3. Now there is a bigger market, leading more companies to be willing to develop apps.

Apple is hoping that this is enough to break the chicken-and-egg cycle. Enough to get a few powerful apps such that more regular consumers will be willing to buy which again increases the addressable market which makes it more attractive to companies.

Apple should make a virtual headset you can buy in META, then put it on when you are already in a VR setting, except now you can use Apple services with it!

That way it would have zero production cost, be absolutely as useless as it already is, and can be just as overpriced.

It seems like the perfect Apple scheme.

I'm not sure why they tried this.

'We made a VR games headset, but replaced the games with office related programs, like calenders and notepads'

Did any of them ever use an Oculus Quest? Like, why did they try this? Is this Apple's Google Glass moment? Did they really think that if you pay enough youtubers to wear it in public, normal people would magically go into car-level debt to emulate them?

In fact, I'll go as far as to say this campaign and price point was a bigger mistake, and a louder failure than Google Glasses.

The only thing I could see myself using it for, is being in bed and watching a movie. I can do that with ar glasses for 300$.

BUT THE SHAREHOLDERS!!!!!!!!!!!!!!!!!!!!!!!!!

The price immediately put this product into the grave. They should take out all the useless features like the eye passthrough, or the bizarre face scanning, if it’ll only ever be used for calls. If this were to be used in a gaming scenario, sort of like what the PSVR2 does, that’d be a whole different conversation

The front screen is what no one wants in a cheaper version. Don’t cut back on sound and cameras ffs

If they can’t get the headset to fit the size and weight of swimming goggles, I don’t think it can get mass adoption

no one wants to wrap themselves in a head cocoon

Rip

I made the right choice back in 2019 when they were recruiting optimechanics experts. It's a dumb idea.