How Google Alters Search Queries to Get at Your Wallet - WIRED
How Google Alters Search Queries to Get at Your Wallet - WIRED
www.wired.com How Google Alters Search Queries to Get at Your Wallet
Testimony during Google’s antitrust case revealed that the company may be altering billions of queries a day to generate results that will get you to buy more stuff.
cross-posted from !google@lemdro.id
- Google may be altering billions of search queries daily to generate results that increase purchases.
- Testimony in an antitrust case revealed an internal Google slide about changes to its search algorithm, involving "semantic matching" to generate more commercial results.
- Google covertly changes user queries, substituting them with ones that generate more revenue for the company and display shopping-oriented results.
- This manipulation benefits Google's profits but harms search quality and raises advertiser costs.
- Despite legal challenges, Google's market dominance allows it to continue these practices, impacting users' ability to access unbiased information.