How exactly are software updates supposed to extend the life of a mouse?
I get that theoretically with a subscription, they could offer to replace your mouse if the hardware broke. (Sortof like an extended warranty that you reup every month or year or whatever. Not that that isn't a scam, but I can at least see how it could maybe look good on paper to certain people.) But that has nothing to do with software.
If the software breaks due to a software problem (and, be honest, how many people in the history of the world have ever had a mouse break due to a software problem?), I'd think it would be unlikely you could get an update to the mouse. And if the hardware breaks, the chance that it can be fixed (or even worked around) with a software update seems negligible.
Are they thinking with software updates they'll make it continue to support newer wireless communication protocols that don't exist yet or some BS like that? Not that that makes sense either.
Am I missing something or is the BS in this idea more evident than in most?
That's exactly the point I don't get. Every single mouse I owned, I've replaced it because something physically broke. My previous mouse (Logi btw) was replaced because the scroll wheel and middle click stopped working, no software or firmware update would amend that!
some of their higher end mice let you call specific functions of popular productivity software, like using the scroll wheel to change the brush size in Photoshop for example