Meme "the number of people who think this is an abomination" over a photo of a USB-A to USB-A cable, "but think this is perfectly acceptable" over a photo of a USB-C to USB-C cable, "makes me sick."
I absolutely have some Type C cables that only work one way because there's no enforced standards and the manufacturer will wire them however is cheap, throw on another company's logo, and sell it to Amazom.
Even if you don't, there is basically no way to tell you've got a legit authentic product that passed QC until you test it yourself.
The supply chains that give retailers plausible deniability wrt child labor also by their nature allow counterfeits.
You have to get your electronics from somewhere, retailers' supply chain has a helluva lot more quality control than Amazon. Just because you can't get to 100% doesn't mean you shouldn't strive for, well, anything more than the worst chances anyone can offer.
I imagine that "sold by Amazon" has about the same supply chain reliability as big box retailers. On Amazon you do gotta check your seller rating if you're not buying prime, but that's not harder than driving to best buy, and big box retailer online stores have the same problem when they're the storefront for 3rd parties (as many are, trying to emulate Amazon).
On Amazon, reviews can be faked, but at least it has reviews.
You're wrong. Amazon mixes inventory between themselves and any other seller that's fulfilled by Amazon, meaning if one random seller has fake product, then even the "sold by Amazon" option can send you that other seller's fake product. And vice versa, of course.
There is absolutely a certification process, but playing legal whack-a-mole with fly-by-night counterfeiters is difficult.
This is why buying reputable brands from reputable sellers is important.
But even then, I remember years ago I read an article about major retailers selling counterfeit brand name SD cards that didn't meet the labeled performance specifications and had very poor QC. Turns out that gray market sellers were buying batches of the real product that failed QC and just reselling them as though they were fine, and they ended up making their way back into the distribution network.
In the end the conclusion was that we're all kind of fucked until retailers start being way more strict about their supply chains, which they are disincentivized to do, because the current system gives them plausible deniability on things like child labor.
Who is "they"?
You have to test the product to know it's counterfeit. Then you have to return it. Then you have to buy it again and, what? Hope that what they have stocked is from a different batch? I don't think this is any different between Amazon and other retailers
The counterfeiters buy legit products and return their cheapo fakes through fake buyer accounts. So for the price of manufactoring the counterfeit products they've purchased the real thing.
They then sell the authentic products through other channels and appear to be supplying authentic, quality products affordably to buyers and marketplaces while at the same time poisoning the legitimate market.