Why spend time optimizing when you cant just slap some dogshit upscaling technology in and call it a day? Cant blame a lot of developers though, with the shitty time restraints imposed by management.
It's really a shame because the upscaling tech is nice but it still has a lot of visual glitches and issues that keeps me from using it much. It might look nice on still images, but once things start moving there's a lot of blur and ghosting.
Same goes for raytracing, it can look good but lights and reflections will often still bug out, which takes me straight out of the immersion.