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Because the chocolate chip cookie recipe they put on the back of the chocolate chip bag is already the scientifically best possible recipe. It can no longer be improved. That's why cookie influencers have to resort to stupid shit like this. All the good ideas have already been figured out so the best they can do is play pretend with the stupid ideas.
Reminds me of the idiots at a recent brewery that had an awful tasting Porter. When I complained, they mentioned using an IPA base. I literally laughed.
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