Gone are the days where prospective moviegoers would roll up to the theaters and gawk at the board for their next watch. Theaters are trying to make up that business in other ways.
It's only a problem for Hollywood, and not simply the theatre companies, because they refuse to go back to the convenience of streaming the movie like they did during COVID lockdowns.
I would much rather stay home, make my own popcorn, and watch a movie on my own TV, in my underwear, being able to pause if I need to pee, than get dressed, drive across town, and sit in a sticky seat in a big dark room full of strangers who usually make hella noise during the film, paying 3 times more than the ticket just for a small bag of popcorn, and having to hold in my pee until I feel like my bladder will literally burst so I don't miss anything.
The only time the theatre experience was ever better than just being at home, was the first time I saw Rocky Horror Picture Show. Because the audience fucking participates!