Gone are the days where prospective moviegoers would roll up to the theaters and gawk at the board for their next watch. Theaters are trying to make up that business in other ways.
I love the movies, too. And I’d love to go if I had a smaller local theater where I reside compared to the large corpo chains. During the handful of times I’ve been to the movies I end up disappointed with the experience: other persons are obnoxious (constantly talking, chewing loudly with mouth open, kicking seats, etc), they play on their cell phones with bright lights, it’s extremely cold, and the audio is incredibly loud that I get headaches from the experience. I found that using my concert ear plugs helps tremendously. I could go at a later point when the movie is no longer drawing large crowds, but at that point if I waited this long to see the movie I might as well wait longer for it to release to physical media I can own and rip to my PC.