Now, now, they didn't prove it's a scam. They just proved it would be cheaper and potentially safer to take out an illegal, maybe mafia backed payday loan to outright buy the equivalent computer. And you'd own the machine at the end of the day
Also that they will raise prices, offer a very consumer unfriendly contract, apply false advertising through influencers and try to bait you into a worse PC by switching specs as soon as you hit rent instead of buy. Also the claimed fps numbers you'd hit remain the same on those lower specced PCs apparently and even then they're not consistent.
First, look at my username, then reread what I said.
Also, technically the parts weren't truly bait-and-switched. You do see what you're going to actually get prior to agreeing to anything. The FPS numbers being the same despite different specs, could conceivably still be correct since they don't go into any details about their benchmarking and they could be manipulating settings to hit a target FPS. Which would still be manipulative and would probably qualify as false advertising.
The whole rent-to-own thing is only implied by some of their influencer advertisers, where it's at the very least plausible that those influencers were not directed to say those things. And it hasn't been proven that it was actually part of the ad read that NZXT directed. It's just assumed that it is. The assumption is reasonable, but it's still an assumption.
You have to infer facts that do not exist or have other plausible explanations to construe any of this as an out and out scam. What it is is shady, suspicious, and more than enough reason for me to take my money elsewhere.
But to call it a scam is to assert facts that at this time do not exist.