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Individualism.
I thought individualism and collectivism were more like cultural traits than a specific thing you could call a scam.
I agree that it’s a bit of a stretch. What I think they’re getting at is that individualism as it’s pushed by imperialist media creates the toxic environment that fosters the cultural traits that you’re referring to.
No only that, but it's entirely possible to be an individual who can participate successfully in a collective. They're not mutually exclusive or contradictory things. You can have goals and aspirations that focus exclusively on you without negatively affecting your contributions and interactions within a group. Life is nuanced, things aren't as black and white as people often seem to think.
Just be yourself.
Who cares about the consequences.
God i hate that attitude.
Once you realize you arent special you will be more humble and willing to help all the others that are just like you. Collectivism leads to a peaceful mind for you the individual.