There was a good article (maybe video?) posted not too long ago about how Google search results came to suck I wish I could find.
I think it essentially came down to ad revenue and websites tailoring their content to fit Google's algorithm.
Very annoying. Even the old tip of adding the word Reddit to get results from real people is annoying these days because of how they try to push you to login.
Reddit is not even safe anymore. I googled some products and tagged Reddit on the end and the first result was someone who had made a bot that just collects referral links into a big list and names it "top ten x of 2023".
Taking a look at the history and it's just thousands of links.
I think it essentially came down to ad revenue and websites tailoring their content to fit Google’s algorithm.
I use to work for a local pest control company who would legit check google reviews, contact their guy at google ad's and then ask to have the bad reviews removed and the company would pay for that.