It is. You need to be a part of the Bluetooth Special Interest Group to qualify. https://en.m.wikipedia.org/wiki/Bluetooth_Special_Interest_Group
A company decides whether or not to issue you a license.
"Adopter" membership is free, and the SIG is a not-for-profit corporation, but you very much need to play by their rules, and their rules are influenced by some huge corporations, which are very much for profit.