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I love their response to (paraphrasing) "Are you going to do another Darth Vader and alter the deal on us in the future?" - "Oh yes, potentially every year."
Is it just me, or does "we have a proprietary data model that calculates..." sound an awful lot like "we have no actual method of tracking that"?
To me it sounds a lot like "We don't really want to answer that question, so here's a bit of technobabble to ease your mind."
I mean, writing your own linked list in C and then summing its values could be considered as having "a proprietary data model that calculates", but it has basically nothing to do with the question on how they track such things, just hints that they're not using an existing - and proven - tracking method.
To clarify; they took the question "How are you tracking installs" to mean "With your tracking data, how are you counting installs", and then basically answered "We add the numbers together"
This is a complete non-answer, and it seems to suggest that their actual tracking method is likely unreliable.What do you bet they have an actually figured that part out yet and were just hoping no one would ask, and then that they'd magically be able to come up with something.
It sounds like bluffing.
In other words, it could very well be complete and utter bullshit.