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No offense, but this sounds like a gimmick. Most bookstores stock banned books
It was opened by a children's author whose books were banned and she wanted kids to have access to her books and other banned books and let them know that people don't want them to read them.
That doesn't sound like a gimmick to me, but...
I get his point. I've seen Barnes and Noble feature banned books at the front of their store. It's a good thing to have available, but it's pretty standard for book stores to have banned books.
Barnes and Noble has a mystery lit section and there are still bookstores that specialize in mystery lit that do okay. I don't think that is necessarily a business ender.
I think the Colorado libraries feature banned books, too.
Every librarian fuckin loves showing off banned books. Most of my local libraries have a section, but it’s a liberal town