I dunno. I read it as "Gen Z is poor" and it pisses me off because its true. It seems like a trend where the rich get richer and the rest of us get just enough to scrape by so we'll show up to work.
That's obviously what they are trying to get across but they affiliate it with something that isn't bad at all and people should be doing either way, financially stable or not. It's kind of a weird argument to say that Gen Z are poor, because it might also mean that they are just consuming more consciously by cooking themselves. There's clearly ways of telling they are poor without this ambiguity.