I hate this proposition because I feel it also comes from an extremely western and commodity-brained, colonial standpoint. No matter tons of indigenous and ancient peoples have/had ellaborate rituals with a collective cultural meaning and weight around taking any of their (often sacred) psychoactives, you just need show up at a chaman's home, slide him a 100 and say "one spiritual epiphany please", as if you were walking into a 7/11 and buying a stick of gum.
You're right in that it's not a miracle cure for brainworms but I really doubt most of Joe Rogan's fanbase actually took it. It's not really that easy to come by.