Not sure if it's related to your story, but a lot of people self indoctrinated through right-wing media. There was a documentary that came out in 2016: The Brainwashing of My Dad.
Sure, but something can be "compelling" for any number of reasons and truth or accuracy don't need to factor in. People like to hear what makes them feel good or confirms their existing beliefs.
So your model of why conservative views stick for some people is that they cause massive dopamine surges like a drug?
Is it some kind of kundalini yoga mantra that tickles the roof of the mouth just right to activate the natural meth?
And when considering that explanation versus the alternate explanation that they might have some good points, the magic meth words story is the one you’d go with?
Enticing arguments. The rightwing media gives an enticing view of the world, to a certain demographic. Compelling would be more if we saw people from all walks of life being convinced.