Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows
Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows
Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.
Most of the world's biggest advertisers have stopped buying ads on Elon Musk's X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.
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Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower's data.
I'm no business genius like musk, but I'm gonna take a guess that wouldn't even pay the bills for the ridiculous X sign he put on the roof and then had to take down.
Why pay the $10? If you're going to drop from 77k to 10 you might as well drop to zero, right? There must be some nuance or legalese around this that I don't understand
Isn't $10 the monthly subscription fee or whatever it's called? Maybe they just want to keep that checkmark besides their name.
brand protection campaign. You run a minimal spend on every CDN on your trademarks as a method of ensuring each platform connects and protects your name back to your business entity
It's probably baked into their contract that there is a fee or other penalty for canceling. Or maybe an AI just decided $10 was slightly more optimal than 0. Or perhaps the contract period ended minutes after the billing period.
D. All the above
Blue check mark.
That seems like really low numbers. Ex-Twitter is (in theory) a multi-billion dollar company and Visa should be a "whale" of a client... $77.5k is nothing for advertising revenue. A drop in the expense budget. That's not even one software engineer. How does the company stay afloat if numbers look like that?