Quark is absolutely backwards:
Quark believes he has no dignity and is a heartless profiteer. He turns out he is an empathetic lovable guy with dignity.
Quark: I should've listened to my cousin Gaila. He said to me, "Quark, I've got one word for you...weapons." No one ever went broke selling weapons. But did I take his advice? No. And why not? Because I'm a people person. I like interacting with my customers. Like you and I are doing right now. Talking to each other, getting to know one another...
Garak: I can see the attraction...for you.
Quark: But when you're dealing in weapons, buyers aren't interested in casual conversation. They just want their merchandise, no questions asked. It's so impersonal.
Garak: Your charms would be wasted.
Quark: Exactly. So now Gaila owns his own moon, and I'm staring into the abyss. And the worst part is, my only hope for salvation is the Federation.
At least his fortunes seemed to have changed by Lower Decks' time, judging by all the Quark signs everywhere.
I wonder how much that helped him. Rom is way too nice to Quark, true, but Leeta and Moogy are both protective of Rom and wouldn't look kindly to him being taken advantage of.
I haven’t counted, but I have a suspicion that of the main cast, personally Quark kills more Jem’Hader on screen than any other character, except for maybe Worf.
Seriously. Watch with that in mind. I think Quark might be a low key badass.