That feels like the physical version of how most publishers treat Steam regional pricing suggestions here, and I imagine in a lot of other developing countries.
For reference, the suggested equivalent of 60 USD was something close to 180 BRL last I checked but you'd be hard pressed to find an actual AAA game for less than 250~300 BRL. Not coincidentally, that's also in the neighborhood of a straight USD to BRL conversion at the usual rates.
That's not what I'm talking about, Steam's recommended prices don't follow exchange rates because they actually try to take every country's economic reality into account.
See here, the latest suggested conversion for 60 USD is actually 162 BRL which honestly is pretty reasonable.