This is the issue with the new "own nothing, subscription only" and "if you're not the customer, you're the product" type models. Everyone went to Threads to take a look at the brand new thing, but now everyone has seen the new thing they're gone.
All the hype that was built up initially based on that curiosity comes across as arrogance and empty promises as users inevitably get bored of the new shiny thing that's really just another attempt to harvest them for their metadata and ad-sense.