Target is doubling down on its cautious outlook as it prepares for the holiday shopping season.
Target CEO Brian Cornell says shoppers are pulling back, even on groceries, as they feel stressed about their budgets.
In an interview with CNBC’s Becky Quick that aired Thursday morning, he emphasized that the retailer has posted seven consecutive quarters of declining sales of discretionary items, such as apparel and toys, in terms of both dollars and units.
“But even in food and beverage categories, over the last few quarters, the units, the number of items they’re buying, has been declining,” he said in the interview.
Don't they do this every year? "Oh, no, we're going to do soooooo badly this holiday season!!1!1!" Only to have record profits, yet again. Set market expectations low then ✨✨dazzle✨✨ them. 🙄 Meanwhile we're all paying more for lower quality plastic.
IDK, a few days ago they closed a bunch of stores and claimed it was because people are stealing too much (but turns out they were just lying and wanted to get in a jab at the poor)