For me it was "buy high quality pillow" because you sleep for one thrid of a day etc. I needed a new pillow anyway so I came to the store and bought the best they had. And it was ... ok. Like it's a fine pillow but my sleeping haven't improved really, it's basically the same. So I was disapointed :(
Just buying an expensive pillow won't necessarily improve your sleep. You need to try out various pillows and find the type that works best for your body and how you sleep.
Agreed. I've bought various expensive pillows and was never comfy or satisfied. Memory foam hybrid cooling blah blah blah.... never comfy. I bought two down feather pillows for $50. Best pillows ever for me. Only reason I had to buy more was my wife kept stealing mine.
100% down pillows never have enough rise to be able to stay level when I'm side sleeping. But I sleep on all sides so finding a pillow isn't easy either.