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Box Office: ‘The Marvels’ Gets Grounded With MCU’s Second-Lowest Opening Day Ever

variety.com Box Office: ‘The Marvels’ Gets Grounded With MCU’s Second-Lowest Opening Day Ever

'The Marvels,' a sequel to 'Captain Marvel,' is projecting an opening gross less than half of its predecessor's and is in danger of an MCU low.

Box Office: ‘The Marvels’ Gets Grounded With MCU’s Second-Lowest Opening Day Ever
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Box Office: ‘The Marvels’ Gets Grounded With MCU’s Second-Lowest Opening Day Ever

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176 comments
  • I'm guessing the fact that no one could even talk about the movie until like 5 minutes ago didn't help. I had no idea it was even coming out until a couple of days ago because the SAG strike kept everyone from doing press.

    • The marketing for this movie has been weird.

      There was an absolute fuckton of marketing for it at the start of the year, like every other Twitch and YouTube ad I got was about that movie.

      Then, nothing, so I thought it had been released and people weren't talking about it because it's just a massive snooze (Like with the Eternals movie).
      I had little affinity for the movie to begin with, so seeing there was little public response after all the marketing just had me go "seems this is one to skip"

      And now it suddenly comes out with barely any marketing going on in the past few weeks?

      Which still makes me feel it must be a snooze, both because it wasn't marketed for release and because of the residual feeling the initial marketing caused.

      Besides that, even before the pandemic neither me or my wife were big fans of going to the cinema, the noise, the seating and the gauging with drinks and food is just meh.

      During the pandemic, we invested in an 75" TV, 200" projector screen and 8K projector and setup 7.1 audio in the living room.

      We got as much popcorn as we want, can drink whatever we want, including alcohol and the only person that can annoy us is us.

      And with most movies being available from a streaming service within a few months of cinema release, there's not much of any FOMO either.

      • Marketing was weird because of the strikes, Hollywood Studios are too incompetent to know how to deal with those

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