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I've never seen a pop-up like this on Windows and I work in IT for a living. I don't do anything special with my personal OS install so idk what the difference is.
It only happens on Windows Home versions, it does not happen on Pro versions which you are probably using.
You can still just turn the notification off in the home version:
https://www.tenforums.com/tutorials/137645-turn-off-get-even-more-out-windows-suggestions-windows-10-a.html
This appeared this week on our home Windows 10 machine as well for the one account that does not use a Microsoft account. It's a new behavior.