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If you're wondering why does it seem so strange, it's because the learning model is actually hyper sophisticated now. It knows what a bus, a bicycle, and a sailboat looks like, now it's asking for comparative assessments of complex images. It clearly understands that snow is covering houses and that snow is cold.
OK, but that doesn't explain why anybody thinks that this is good UX.
It isn't supposed to be a good user experience, it's supposed to train their AI models, and they figured out how to get you to do it for free.
And a perfect opportunity to poison ML models.
You wish lol. In truth they can serve this to as many users as they want, and catch garbage outlier responses.
Only if those responses are outliers. If enough people do it, the data gets corrupted.