They had a long time to make the ad watching process less painful, or adding actual value to a premium subscription, but they are doing everything to make YouTube worse.
i could maybe start to swallow the actual tech getting worse (just like everything else is lately) but this arrogant, odious attitude they're putting on lately is so obscene and anti-consumer. it's like it's their god-given right to serve us ads and our solemn duty to consume them.
YouTube premium should have built-in sponsorblock. That's one of the ways that free clients are literally better than the paid service, mostly on mobile. Let me change the theme to different colours, let me show/hide the "shorts" and "create" tabs. In general, just give me the features that YouTube revanced has on the official app.
If the price was like $5 per month and it gave you no ads and 4K steaming it might be worth it. But at the current pricing it just isn't good value since YouTube doesn't produce content like other streaming services (and creators still have to rely on sponsorships for their livelihood regardless of whether the viewer is a premium subscriber) that justifies paying the higher prices for the service.
Instead their attack on their customers rather than just making the service valuable enough to pay for makes me never want to give them a cent.
I know right? Executives just never seem to get that you actually need to provide value to have people want to sign up for it. Saying that though, there's a lot of dumb consumers out there that just pay for it if needed.
I had the paid service until they jacked up the price for no reason at all. The second they announced the price hike for no reason I cancled my sub and have just been using a third party app to watch it on my phone or ublock on firefox