Gamers enraged at Ubisoft for injecting ads into the middle of video games
Gamers enraged at Ubisoft for injecting ads into the middle of video games
According to posts on online forums, ads have made their way into real-time gameplay in Assassin's Creed Odyssey. One gamer who reported the problem was Redditor triddel24,...
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The only ads I want in my video games are in-world lore appropriate ones. Like the biomechanical penis implant ad from Omikron: The Nomad Soul.
Hell, I'd be fine for in-game adverts in sensible and relatively unintrusive spots (like a Spiderman 2 ad on a times square billboard in Spiderman 1/Miles Morales). But that won't happen.
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I used to advise some of the largest companies on in-game advertising and this was exactly what I said over and over.
Fit the in-game world and context and have them placed in the world environments where they feel like part of the world to players.
But that's a lot of extra work, so I was routinely ignored (even though they were bringing me in to advise them).
We'll probably see more of this now that generative AI is a thing, but it's still going to predominantly be stupid stuff like "let's put our image asset into a UI popup while people are playing the game" or "let's replace the boot screen with a video ad that can't be skipped."
That's not what he's saying at all, unless you think biomechanical penises are a real product.
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Fake funny ads over real ads of any type, was how I interpreted it. Think Rick and Morty Cable TV ads.