kids would rather have subscriptions and in-game currency [children of the ages 10-17, with 59% of girls and 86% of boys plan to ask for video game gifts for the holidays (not actual videogames]
It’s also easier for kids who may pay for this stuff with their allowance. Telling them to save up $60 for a game is a harder sell for companies than just having them pay $10-$20 now on either in-game currency or a monthly subscription.