Maxis was the one that came to mind for me, too! I played everything of theirs that I could get my hands on. Still playing The Sims after all these years!
Sounds like SecondLife (another of his creations) with NFTs, or the various failed attempts at a Metaverse, except rich crypto-whales get to be the Lords, and the rest of us are the surfs. Then again, maybe there's some aspect to it I don't understand.