Kia is holding imported cars on locked compounds, rather than sell or deliver them.
"New Kia cars are not being released to Ontario dealerships — and reportedly many more across the country — to sell. Instead, they’re being stored on this compound, 30 kilometres south of Kitchener, Ont. and allegedly on other similar compounds across Canada."
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“The reason for this, he explained in the call, is to avoid appearing too successful in the eyes of headquarters in Korea.”
This sounds made up.
It sounds like plausible deniability from what I suspect the real reason is: constraining supply to continue the perception of a shortage and maintain high prices.
How long can they do that? I mean they need a constant cash flow to pay for all their overhead. If they start making less cars that also sends a signal.
If they make enough profit per unit on the inflated pricing to pay their overhead they can
Head office would expect even greater growth next year based on the inflated 2023 number, context be damned.
That's the next guys problem. Make the numbers, hit the bonus, bail. Capitalist, baby!