A Demographic Time Bomb Is About to Hit the Beef Industry
A Demographic Time Bomb Is About to Hit the Beef Industry
A tiny proportion of Americans—particularly boomers—eat the majority of the nation’s beef. Can clever framing sway a younger generation?
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Interesting that the article thinks 50 to 65 is the boomer generation. Poor Gen X will be forgotten until they are no more.
I'm definitely represented in this article. I basically don't buy beef anymore despite being raised with it was the centerpiece of my diet.
I've learned to embrace plant-based alternatives generally find them as enjoyable if not more so than beef.
I don't mind being forgotten, but I mind being lumped with the boomers.
Damn boomers can't even keep to their own generation
Get off my decade!!
Amen brother.
I think of Gen X as people born in the 70s or late 60s, so that age range is pretty much split between X and Boomers imo. They also mention later on that both generations are responsible for similar rates of meat consumption
Can confirm. I'm Gen X and we buy beef by the cow from local farmers.
Best way to do it imo
That's totally fair and it's a great article, it just made me laugh. Thanks for sharing.
I think both points still stand! Boomers go to the mid sixties which means the upper range of 50 to 65 covers boomers. However, the bottom range is definitely Gen X and the authors forgot you!
Having made the mistake of forgetting Gen X in a comment the other day my eyes have been opened.
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The article says
aged 50 to 65—roughly correlating with the baby boomer generation
My phrasing does seem a bit awkward. I was trying to say “the article uses the age range 50 to 65 and Boomers fall into the upper half of that age range. Gen X is solidly the bottom half of that age range.”
Baby boom began in 1945, after the war when the troops came home.
The oldest of the baby boom are almost 80.
Not sure how the article did the math, but...
GenX goes up to 1982.
Boomers/Old GenX still act like Millennial, a generation in their 30s and 40s, is a word for children or young adults.