Reminds me of here in Oz, people were getting punched with what was called a “king hit”, basically some drunk idiot grabbing someone and hitting them hard enough to kill them.
Then the media started to relabel it a “coward punch” (which it really was) which caught on. This had a measurable impact on these idiots punching like that and the number of deaths went down.
We always had another word for it though: sucker punch. Also, where are the stats on it having a measurable impact? It was widely seen as a pretty lacklustre thing at the time. I’d argue the real impact was the massive increase is sentencing guidelines for king hits/coward punches that turned them into murder charges if they died from the hit.
In the same vein, we should be charging companies that are causing this impact to the climate. I’d say there’d be real change then.